Search Engine Optimization

22 Feb

How to do SEO without money and (almost) no time

As an SEO consultant, a very popular question I get asked is simply: “How much?” How much is it going to cost me to increase my Google rankings? I think you first need to ask how much it’ll cost you NOT to rank at the top. The first result gets 33% of the clicks. Results #2 and #3 follow with approximately 18% and 12% of clicks respectively. Less than 10% of people click the “Next” button at the bottom of the Google page. So really, if you’re not first, you’re last. Still, I do understand that there’s situations where you essentially have no time, no money, but you still need to start seeing your website bring in some more tangible […]

25 Nov

Why You Absolutely Must Have A Mobile-Friendly Website

A few years back, having your website optimized for mobile devices was more of an option than a necessity. But today, nearly everybody uses their iPhones, smartphones and tables for nearly everything. And I don’t mean just social media. From booking flights to looking up bank balances, life now gets organized on a mobile device. As a business owner and website owner,  it is absolutely imperative that you keep up with this trend, and you simply cannot afford to sleep at the switch with getting your website to work perfectly on mobile devices. Here’s why,… (Disclaimer: If you don’t know much about me yet, I recommend you read the about me section first. But in short, I’m a data geek, so be […]