Category Archives: Digital Marketing

call to action

How much time have you spent on creating amazingly inspiring call-to-action buttons for your website? What’s a Call-To-Action button? Call-to-action buttons give your website visitors the opportunity to DO something on your website. This includes purchasing, downloading, completing an information request, giving feedback on a survey, taking a quiz, signing up for a newsletter, or anything else that interacts with your business in any other way. The button in itself has to inspire your visitor, and convert them from a passive reader into an active “do”-er. As a business owner, it is essential that you get a basic understanding on the language, scale, color and other factors that make for a good call-to-action button.  It could make such a huge difference to your bottom line! Imagine only 1% more of your website visitors following through with a shopping cart purchase… What would that mean to your business? Exactly! So, the process involved in this phase is…

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