Category Archives: Business

SEO website stats

A few years back, having your website optimized for mobile devices was more of an option than a necessity. But today, nearly everybody uses their iPhones, smartphones and tables for nearly everything. And I don’t mean just social media. From booking flights to looking up bank balances, life now gets organized on a mobile device. As a business owner and website owner,  it is absolutely imperative that you keep up with this trend, and you simply cannot afford to sleep at the switch with getting your website to work perfectly on mobile devices. Here’s why,… (Disclaimer: If you don’t know much about me yet, I recommend you read the about me section first. But in short, I’m a data geek, so be prepared. I tell the story by the numbers.) Google Highlights Mobile-friendly Websites in Search Results On November 18, 2014, Google confirmed on its Official Webmaster Central Blog that Google is highlighting mobile-friendly websites in…

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call to action

How much time have you spent on creating amazingly inspiring call-to-action buttons for your website? What’s a Call-To-Action button? Call-to-action buttons give your website visitors the opportunity to DO something on your website. This includes purchasing, downloading, completing an information request, giving feedback on a survey, taking a quiz, signing up for a newsletter, or anything else that interacts with your business in any other way. The button in itself has to inspire your visitor, and convert them from a passive reader into an active “do”-er. As a business owner, it is essential that you get a basic understanding on the language, scale, color and other factors that make for a good call-to-action button.  It could make such a huge difference to your bottom line! Imagine only 1% more of your website visitors following through with a shopping cart purchase… What would that mean to your business? Exactly! So, the process involved in this phase is…

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